Effective Date: September 12, 2025
PawLens™ (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website PawLens.com (the “Site”) or interact with our services, applications, newsletters, or communications.
By using our Site, you consent to the practices described in this Policy. If you do not agree with this Policy, please do not access or use our Site.
For more information, please also read our Terms of Service and Disclaimer. For any inquiries, contact us at support@pawlens.com
1. Information We Collect
We may collect information that identifies you (“Personal Information”) and information that does not directly identify you (“Non-Personal Information”). The types of information we collect depend on how you interact with our Site.
1.1 Personal Information may include:
- Name, email address, phone number, and billing/shipping addresses (if applicable).
- Account credentials if you register on the Site, including usernames and passwords.
- Payment and billing information, securely processed via third-party processors.
- Communication content, such as messages, feedback, or support requests.
- Any information voluntarily provided when subscribing to newsletters, surveys, or contests.
1.2 Non-Personal Information may include:
- Technical information such as browser type, device type, IP address, operating system, and referring URLs.
- Usage data, including pages visited, time spent, click patterns, and other analytics data.
- Cookies, web beacons, pixels, and similar technologies.
- Aggregated or anonymized information that cannot reasonably identify you individually.
1.3 Sensitive Information
We do not intentionally collect sensitive personal information, such as health data or government identification numbers, unless required for specific services. If collected, such information is securely processed in accordance with applicable law.
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and improve the Site and services.
- Respond to inquiries, support requests, and feedback efficiently.
- Send newsletters, promotional materials, and updates with explicit consent where required.
- Personalize content, recommendations, and offers.
- Analyze Site traffic, user behavior, and trends to enhance the user experience.
- Conduct research, surveys, and internal reporting.
- Prevent fraudulent activity, enforce Site policies, and protect our rights.
- Comply with legal obligations, regulations, and court orders.
We may also use non-personal or aggregated information for marketing, advertising, analytics, and public reporting purposes.
3. How We Share Your Information
We do not sell your personal information to third parties. We may share information in the following circumstances:
- Service Providers: Trusted third-party vendors providing hosting, analytics, payment processing, marketing, or customer support.
- Legal Requirements: To comply with applicable law, respond to lawful requests by public authorities, or protect the rights, property, or safety of PawLens™ and others.
- Business Transfers: In connection with mergers, acquisitions, or asset sales.
- With Your Consent: Only when you explicitly agree to share information with a third party.
We may also use non-personal or aggregated information for marketing, advertising, analytics, and public reporting purposes.
4. Cookies and Tracking Technologies
We use cookies, pixels, beacons, and similar technologies to understand user behavior, enhance performance, and personalize content.
Types of Cookies:
- Essential Cookies: Required for site functionality.
- Performance Cookies: Collect anonymous information to improve the user experience.
- Functional Cookies: Remember preferences and login information.
- Advertising/Targeting Cookies: Used to deliver personalized ads and offers.
You may manage cookie settings via your browser.
5. International Users
If you access the Site from outside the United States or India, you acknowledge that your information may be transferred to, stored, and processed in the United States, India, or other countries where we operate.
We comply with applicable international privacy laws, including:
- GDPR (European Union)
- CCPA (California, USA)
- India’s Information Technology Rules
6. Data Retention
We retain personal information only for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy.
- Comply with legal and regulatory obligations.
- Resolve disputes, enforce agreements, and protect our legal rights.
Non-personal and aggregated data may be retained indefinitely for analytics, research, or reporting purposes.
7. Your Privacy Rights
Depending on your location, you may have the right to:
- Access and obtain a copy of your personal information.
- Correct or update inaccurate or incomplete information.
- Request deletion of your personal data where permitted by law.
- Opt out of marketing communications at any time.
- Restrict processing of your data or object to certain uses.
- Withdraw consent previously granted.
To exercise your rights, please contact support@pawlens.com.
8. Security of Your Information
We implement administrative, technical, and physical safeguards to protect your information from unauthorized access, use, alteration, or disclosure.
While we strive to protect your data, no system is completely secure. You are responsible for maintaining the confidentiality of your account credentials and password.
9. Children’s Privacy
The Site is not directed to children under 13 (or under 16 in certain jurisdictions). We do not knowingly collect information from children.
If we learn that we have collected personal information from a child, we will promptly delete it. Parents or guardians may contact support@pawlens.com
10. Third-Party Links
The Site may contain links to third-party websites or services. We do not control these third-party sites and are not responsible for their privacy practices.
We encourage you to review the privacy policies of any external site before submitting personal information.
11. Marketing and Communications
We may send you newsletters, promotional materials, or updates if you subscribe to communications. You may opt out at any time by:
- Using the unsubscribe link in emails.
- Changing your preferences in your account settings.
- Contacting support@pawlens.com
We will respect your choices and never share your contact information with third parties for unsolicited marketing.
12. Analytics and Profiling
We may use analytics tools to understand user engagement, improve content, and deliver better services. This may include profiling based on site usage, preferences, and interaction patterns.
Profiling is performed on aggregated or pseudonymized data, ensuring that individual users cannot be personally identified.
13. Legal Compliance and Law Enforcement
We may disclose personal information when required to comply with legal obligations, enforce our Terms of Service, respond to law enforcement requests, or protect the rights, property, or safety of PawLens™ and others.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Effective Date.” Your continued use of the Site after changes indicates your acceptance of the updated Policy.
15. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at support@pawlens.com.